Performance of Top Cryptocurrency Apps on iOS in Brazil, Q4 2020

In the fourth quarter of 2020, cryptocurrency apps on iOS in Brazil saw various trends in user engagement and downloads. Our data from Sensor Tower provides a snapshot of their performance during this period.

Binance: Buy Bitcoin & Crypto, published by Binance LTD, showed a significant increase in downloads, starting at 377K in the last week of September and peaking at 2.2M by the end of December. The weekly active users mirrored this growth, escalating from 9.5K to over 13K in the same timeframe.

Crypto.com-Buy Bitcoin,ETH,SOL experienced fluctuations in downloads, with a notable peak of 621K in early December before dropping to 65K by the year's end. Active users peaked at 1.8K in early December and saw a decline to 1.5K towards the close of the quarter.

For Blockchain.com: Crypto Wallet, downloads exhibited growth in November, reaching 526K, followed by a surge to 614K in early December. However, this trend reversed sharply with downloads falling to 158K mid-December and even further to 413K active users by the end of the month.

The Coinbase: Buy Bitcoin & Ether app, from the US-based publisher Coinbase, Inc., saw its downloads increase to 494K in early December, followed by a decrease to 85K by the month's end. The weekly active users remained relatively stable, hovering around 2.9K throughout the quarter.

Lastly, OKX: Buy Bitcoin BTC & Crypto had a modest presence with downloads starting at 11K and reaching a high of 519K in early December. Active users grew from 114 to 879 in mid-December before declining to 590 by the end of the quarter.

For more insights on the performance of apps within the cryptocurrency category and other market data, Sensor Tower's comprehensive analysis tools offer detailed metrics and trends.